Indiana University Women’s Basketball Camp
With the goal of making the Indiana University Women’s Basketball Camp the most successful one on campus, we devised a low-cost strategy that included corporate sponsorship and a comprehensive marketing plan. Then, we hired 175 staff, contractors, and volunteers to carry it out.
The result: 96 high school teams and over 1,000 students and their coaches traveled across the midwest to attend. It was a 591% increase in attendance, and the highest turnout ever for the Women’s Basketball Program.